call to action, cta

A strong call to action is central to what we do as digital marketers. After all, 100 leads don’t do you any good unless you have a way to turn them into sales. That’s why it’s so important to get your call to action right. Here are some strategies that will serve as a clear…

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social media plan, social media

Creating a social media plan for your business might seem like a daunting task – especially if your social media experience is just posting videos and pictures of your dog to your Instagram. (Your dog is very cute, but he might not be right for your brand.) So, how do you use social media for…

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